My Rich Uncle was a direct student loan company that offered significantly lower interest rates than the traditional–and often crooked–lenders. The only catch was that parents had to think a little bit outside of the financial aid office. Our idea was simple enough for billboard: Don't forget your brain.

Print and radio targeted parents during college application season.

Creatives: Daniel Bremmer and Peter Cortez, Creative Director: Marty Cooke, Photographer: Dimitri Daniloff, Logo: Sonya Blazey, Radio Engineer: Frank Venderosa.