Helping Thanksgiving travelers stream through it
To promote DIRECTV’s streaming app during the holidays we targeted people where they could most use some esapism - at and around airports during the busiest travel time of the year. Streamsgiving is a holiday focused on spending more quality time with the screens you love, where you need it most.
The campaign ran in airports around the world, using digital displays to rotate contextual messages tailored to major airports. We used AI-generated video units in the Uber app, guiding viewers to install the DIRECTV app while they were on the way to the airport.
Creative Directors: Daniel Bremmer, Alex Shulhafer, Mike Frank, Phil Henson