Your home speaks to you with Samsung SmartThings and Galaxy AI ✨
Instead of just listing specs and buzzwords, Samsung wanted to demonstrate how the connected technology in their appliances and televisions work together to not only make things smarter, but better. We created stylish but relatable stories to do just that.
What do you do when your dog gets hair all over your first date outfit? You let your AI-powered washer-dryer combo take care of it while you handle everything else.
Even the pickiest eaters are no match for an AI-powered refrigerator that scans ingredients and tells you what you can make with them.
The Frame Pro and Galaxy AI image editing work together to make anything you display into a piece of art.
Lose your remote? Sun in your eyes? Work people bothering you? Nothing gets between you and the action with the Neo QLED 8K backed up by a Galaxy phone and watch.
For paid social, shorter versions were created for 9:16 stories and 1:1 in-feed placements.
Press: AdAge
Creative Directors: Daniel Bremmer, Dorothy Austin, Matt Herr. Design Director: Daisy James. ECD: Kim Baskinger. CCO: Steven Denekas. Directors: Mathery. Editor: Lucas Moesch.